Wednesday, October 7, 2009

No Kegs of Pliny the Elder?

Most of you have been listening to me yap about our impending liquor license change for quite some time now - no doubt it's been a struggle! We recently filed for our new license that will allow us to pour draft beer, sell growlers and full size kegs to go, and crack a beer in the store for you which means we are only 5-8 weeks away. What you may not know is that we may be getting black balled from kegs of Pliny the Elder just because we are relatively new to the scene!

Yup, that's right. Now I don't normally like to put my distributors on the spot, but I've been informed that all kegs of Pliny the Elder are spoken for as soon as they reach Seattle. After putting my indignation in check I decided the best course of action was a petition directly to the source - Russian River Brewing Co. and Click Wholesale. Starting Thursday, October 8, we will have a petition form down at the store for you to sign if you want to have your future growlers filled with one of the best double IPA's in the country. Not only that, but this will put other breweries and distributors on notice that your local bottle shop is not to be treated lightly.

How can I help? Glad you asked. You can do two things: sign the petition next time you're in the store and send a polite email to the Russian River Brewing Company ( expressing your desire to buy pints and growlers of their beer at The Beer Authority! Together we can make sure that Lake City has access to the beers it deserves!